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Retail Gourmet Salad Dressings with 100% Extra Virgin Olive Oil
CATEGORY DESCRIPTION
RETAIL · GOURMET COLLECTION
This category exists to support frequency without chaos.
The 250ml PET Bottle – Retail Gourmet Collection is engineered for households that cook often, eat consciously, and demand consistent results over time, without moving into bulk behavior.
It delivers a finished olive oil–based solution, built exclusively on 100% Extra Virgin Olive Oil, scaled for repeated daily use while maintaining discipline.
Not occasional.
Not professional bulk.
Precisely positioned in between.
WHY 250ML MATTERS
- Supports high-frequency home consumption
- Reduces repurchase friction for loyal users
- Maintains flavor consistency across many meals
- Avoids the misuse typical of large formats
This is volume with rules, not freedom.
FLAVOR SYSTEM (LOCKED, NOT EXPANDED)
All 250ml SKUs follow the same one flavor = one culinary role principle:
- Florina – Sweet pepper balance
- Oregano – Mediterranean herbal sharpness
- Ginger – Fresh, modern brightness
- Saffron – Subtle aromatic elegance
- Aegean – Clean coastal herbal profile
- Hot Chili – Controlled heat
- Lemon – Acid-forward freshness
- Thyme – Earthy herbal finish
Larger format does not mean looser rules.
The system remains intact.
IDEAL USE CASES
- Daily family meals
- Repeated salad preparation
- Mediterranean-style home cooking
- Consumers who already trust the system
This size rewards habit, not experimentation.
PACKAGING LOGIC
250ml PET Bottle is chosen for:
- Practical handling in everyday kitchens
- Durability and ease of storage
- Clear visibility of consumption over time
PET is not compromise here.
It is functional intelligence.
WHO THIS CATEGORY IS FOR
- Families with regular salad consumption
- Loyal repeat buyers
- Mediterranean-diet households
- Consumers upgrading from smaller formats
CATEGORY PRINCIPLE
Scaling at home should not break discipline.
It should reinforce it.
The 250ml Retail Gourmet Collection is
The Olive Oil Switch™, adapted for everyday consistency at scale.
That is the category.
That is Midas’ Gardens™.
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