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Midas Marketplace | Midas Gardens™ Online Store
CATEGORY DESCRIPTION
RETAIL
This is not a “flavored oil” category.
This is a controlled olive oil–based culinary system, translated into retail.
The Midas’ Gardens™ Retail Collection brings the discipline of professional foodservice into the home kitchen—through salad dressings made exclusively with 100% Extra Virgin Olive Oil, never substitutes, never blends, never shortcuts.
Each recipe is engineered for balance, clarity, and repeatability.
Each bottle delivers measured flavor, not excess.
Each ingredient exists for a reason.
WHAT DEFINES THIS CATEGORY
- 100% Extra Virgin Olive Oil as the sole fat source
- No seed oils, no neutral fillers, no industrial shortcuts
- Mediterranean recipes with functional flavor roles
- Clean-label philosophy aligned with modern retail standards
- Retail-ready formats designed for precision and consistency
This is olive oil used correctly, not wasted.
Flavor applied intelligently, not masked.
PRODUCT ARCHITECTURE (RETAIL)
Flavor Portfolio
Each dressing represents a distinct Mediterranean or functional flavor role:
- Florina – Sweet pepper depth, rounded and comforting
- Oregano – Sharp Mediterranean herb clarity
- Ginger – Fresh, vibrant, modern balance
- Saffron – Subtle luxury and aromatic elegance
- Aegean – Herbal coastal profile, clean and bright
- Hot Chili – Controlled heat without oil heaviness
- Lemon – Acidity-forward freshness with olive oil structure
- Thyme – Earthy herbal complexity with restraint
No overlaps.
No confusion.
Each SKU has a purpose.
RETAIL PACKAGING LOGIC
Designed to match consumer behavior, shelf logic, and usage control:
→ 100ml Glass Bottle – Dressing Salad EVOO Collection
→ 250ml PET Bottle – Retail Gourmet Collection
Retail sizes are calibrated for freshness, trial, and repeat purchase, not bulk misuse.
WHY THIS CATEGORY EXISTS
Because olive oil should not be guessed.
Because dressing should not overpower.
Because retail consumers deserve professional logic, not marketing noise.
This category is built for:
- Conscious home cooks
- Health-aware consumers
- Mediterranean-diet followers
- Premium grocery buyers
- Retailers who value differentiation over discounts
CATEGORY PROMISE
What you taste is exactly what was designed.
No variability.
No excess.
No compromise.
This is The Olive Oil Switch™, executed for retail.